The current reorientation of BERRYWELL® hair care underlines precisely this newly formulated claim, this fundamental way of thinking, paired with very objective considerations of a brand appearance that is as new as it is valuable and future-oriented
in the professional hair care sector. The new product design in modern polar white in combination with a warm grey reflects the zeitgeist of the brand appearance, which expresses clarity and value while at the same time being very cosmetic oriented. The new colour coding of the unique emotional slogans, which are moving more into the centre of attention, segments the individual series much more than in the past.
The new Hair Repair line ZEITSPRUNG with the unique innovative active ingredient BIOgon A20-plus (world innovation in hair cosmetics!) underlines the demand for high quality and effective products, as well as the selection of further, also natural ingredients, which represent – offensively placed on the front of each product – the high quality performance of the respective series. The skin compatibility of all products is dermatologically tested.
The MANNSBILD series is a completely new addition to the range. Designed specifically for men‘s needs and to support men‘s services in the salon and for hair care at home.
Also completely newly developed, the high-quality SEIDENTRAUM Argan Hair Oil in the Shine series.