„owp“ stands for „ocean waste plastic“ –
one of our planet´s main problems
- every minute, a lorry load of plastic is dumped in the ocean, this is equal to 8 million tons of plastic waste end up in the seas every year
- currently, the oceans are littered with 150 million tons of plastic
- over 95% of all plastic packaging is only used once
- if things do not change, then by 2050, the weight of plastic in the oceans will be greater than the weight of fish
The news 2.0
BERRYWELL professional haircare will contribute to a better future for our planet with the market introduction of the new BERRYWELL Styling 2.0-range. 5 products from the STYLE-Range in Cool Gray are produced with a 30% portion of reused plastic waste from our oceans.
Intensive analysis of innovative production methods has enabled us to work on solving the problem of out-of-control plastic waste in our oceans with an essential part of our range.
BERRYWELL Styling 2.0
HAIR FASHION INSPIRATION
based on science and innovation.
Beautiful packaging paired with responsivle trade. Active conservation for later generations.